✦ Founder, Transperience.ai

Shubha Raju

Shubha Raju is the founder of Transperience.ai, an AI commercial strategy consultancy based in Vancouver, Canada. She has 18+ years of consulting experience at Accenture and Deloitte, leading marketing transformation, AI adoption and enterprise RFPs for Fortune 100 clients in communications, media, technology and retail.

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What she does

Strategy to execution for AI-native growth

Through Transperience.ai, Shubha helps mid-market and enterprise firms win more RFPs, build predictable pipeline, cut operating cost with AI, and become the answer when buyers ask ChatGPT, Gemini and Claude. She designs the strategy and then implements it with clients, rather than handing over a slide deck.

AI Visibility & GEO Audit
The Proposal Turnaround (RFP & proposal transformation)
AI Operating Model Blueprint
Pipeline Kickstart Engine (AI lead generation)

Experience

Career highlights

Founder — Transperience.ai

AI commercial strategy and execution for B2B firms across four pillars: RFP and proposal transformation, AI-native operating models, AI-powered lead generation, and GEO/AEO for AI search visibility.

Senior Account Manager, Marketing & Advertising — Deloitte 2023–2024

Led a generative AI content supply-chain pilot for a telecommunications client, identifying $7–8M in annual savings.
Built Deloitte's AI advertising go-to-market strategy for its Customer practice: use-case frameworks, solution playbooks and thought leadership.
Won Salesforce marketing operations engagements worth $3M–$10M in annual revenue.

VP, Client Services, Marketing Transformation, Operations & Analytics — Accenture 2007–2022

Built Accenture's Marketing and Digital Analytics practice from inception to 250+ professionals, and created its Centre of Excellence.
Owned the P&L for a $30M-a-year global engagement with 600+ people.
Grew a $300K digital campaign pilot into a $20M managed-service engagement, scaling the delivery team from 7 to 100+.
Led Adobe Experience Cloud marketing-transformation programmes with 200+ person global teams.

Expertise

Areas of expertise

Generative engine optimization (GEO) & answer engine optimization (AEO)
Enterprise RFP and proposal strategy
AI-native operating models & agentic operations
Marketing transformation (Adobe Experience Cloud, Salesforce)
Generative AI for the content supply chain
Managed services & go-to-market strategy
Centres of Excellence & AI adoption

Points of view

The AI-Native Advertising Model: moving from automation to autonomous systems that optimise in real time while humans govern strategy and accountability.
Generative AI for the Content Supply Chain: a practical framework for deploying generative AI across the advertising content lifecycle.

Education

MBA in Marketing, Bangalore University

Work with Shubha

Find the one lever that moves your revenue.

A free 30-minute conversation to find the biggest gap in your commercial engine and which pillar to fix first.

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